Protect the Dolls
T-shirt slogan in support of trans women
Protect the Dolls, usually stylized in all caps, is a slogan in support of transgender women that was taken from the 1980s Ballroom scene and introduced on a viral white T-shirt by American fashion designer Conner Ives. Ives came up with the phrasing the night before his show, and it has since become a phrase adopted by the wider LGBTQ community. First appearing in public at the end of his London Fashion Week show on 23 February 2025, it has been worn by several celebrities including Pedro Pascal, Madonna, Troye Sivan, and Addison Rae, with a variation worn by Mariah Carey. The official T-shirts as of September 2025 raised US$600,000 for the American charity Trans Lifeline, though Ives later switched to using the profits to fund the British charity Not a Phase.